Wednesday, June 7, 2017

"Service Marketing and Management" Course at the University of Wuppertal, Germany

I began a two-day (very compact) PhD seminar on Service Marketing and Management at the University of Wuppertal.  Undergraduate and Masters students are on break this week, so 12 PhD students had time to attend the seminar.
I made a presentation in January 2016 in this same classroom...with three students sitting in the same order (next to each other) in almost the same seats. (Can you spot them?) Unfortunately, I could not quite fit everyone into the picture.
We went from 9:00 a.m. to 9:00 p.m. (if you count our field trip)...
After our classroom meeting ended, we conducted a field trip at an Italian restaurant to examine their service processes...and to see how well they recovered from a service failure (the first topic scheduled for tomorrow's class).

1 comment:

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