Wafa Hammedi invited me to be a part of the "Lets Talk About Service" conference hosted by the University of Namur in Belgium. (Click here for the conference website.) This was the 10th year of this event; I also participated during my previous sabbatical (in 2015). The event focuses on bringing Ph.D. candidates and assistant professors together to discuss service research issues.
My role at the conference was to serve as a "coach" for a group of seven young scholars for the LTAS "Collaborative Workshop." They were given the task to develop ideas for a project that could lead to publication in a leading journal. My team (Team DigiTAS) worked together in designing a study that could be targeted to the Journal of the Academy of Marketing Science.
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