Servicescape Video Case Study Presentations, WFI Ingolstadt School of Management, Germany

For the "final exam" in the Servicescape course I was teaching at the Catholic University of Eichstatt-Ingolstadt, student teams created videos (see links below) of different aspects of the servicescape for the Wirtschaftswissenschaftliche Fakultät of Ingolstadt (WFI) School of Management. Several invited guests representing some of the administration at the university (at the left of the picture below) were present to hear the students' thoughts on various servicescape issues and to consider their recommendations on making improvements.

One team who studied and made recommendations regarding the WFI cafeteria.

After the six teams presented their 8-9 minute videos, we went on our fifth and final (and optional) field trip to Schutterhof Beer Garden. It is probably not too difficult to imagine what we did there...  (Students had challenged me to "be better than their German professors." So, I treated them to a beverage of their choice. But, I am not sure that made me "better" in their eyes.)

A nice way to end the "final exam."

The six servicescape videos the students created can be found on YouTube. To view any of them, click on the topic for each team below:

• WFI Entrance (Team 1)
• WFI Classroom Spaces (Team 2)
• WFI Outdoor Greenspace (Team 3)
• WFI Steyler Haus (Team 4)
• WFI Library (Team 5)
• WFI Cafeteria (Team 6)