Friday, June 23, 2017

"Critical Incident Technique" Workshop at Aston Research Camp, Birmingham, England

The final "working" day of this trip (some would say I didn't really work at all on the trip) was to conduct a workshop on the Critical Incident Technique as part of the 6th Aston Business School Research Camp.  I was honored to be asked by my good friend, Christof Backhaus, to be a part of the event, which also included speakers Rajesh Chandy (London Business School) and Russell Belk (York University).

The workshop included some coding of sample incidents using the Bitner, Booms, and Mohr (1994) coding rules...which I had done as a doctoral research assistant at ASU back in 1990.
CIT Seminar participants.

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