Monday, January 11, 2016

"Service Management" Course at University of Muenster, Germany

I began teaching a week-long course, "Service Management," to 19 graduate students at the University of Muenster.
At the Marketing Center in WWU, at the invitation of my friend Thorsten Hennig-Thurau
They all SEEM to be paying attention!
The students teams are below.  Each team was charged with creating a service blueprint for a local service provider.
Team 1
Team 2
Team 3
Team 4


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